COME THRU

2021 was pivotal. In partnership with Nike we launched an ongoing YouTube series that sought to inspire, connect, and serve Gen Z black women through a mentorship mindset; cultivated with back athletes, influencers, and voices of change.  In Come Thru, our goal was not only to create new spaces to empower young women but help change the trajectory of their careers. 

Each episode of Come Thru is a themed topic with a candid discussion, featuring a professional athlete, a next gen, and a seasoned change-maker catalyst. We hand-pick our talent based on their goals, their interests, and the unique voices that they bring to the conversation.

Find full episodes here: COME THRU

SELECTED BY

Selected By is an editorial franchise developed from a need for quick-turn-content to promote key shopping moments and cultural events. 

Each season we partnered with with influencers and tastemakers alike and shared their stories + unique styling point of view. Viewers received styling tips and shopping inspiration for themselves and loved ones. Assets were used across the full Nike ecosystem including interview style app threads, Nike.com, social, email, and OOH placements in Los Angeles Cyrpto.com + New York City Penn Station.

Claire acted as both Senior Art Director + Creative Director for three consecutive seasons: Holiday ‘21. Spring ‘22 + Summer ‘22, totally 16 productions in just nine months.

GEAR UP S/S 21

Gear Up is a seasonal campaign created to inspire, serve and equip kids + teens to get out and play. Spring/Summer 2021 focused on lacrosse, soccer, baseball and softball for both teens and kids. Both motion + stills assets were created for the full Nike ecosystem including web, app, + .com placements.