AI SOCIAL PROFILES
THE ASK: Ideate and execute a launch strategy for Meta’s new AI Social Profiles
In preparation for Meta’s AI Keynote, we were tasked to concept a launch strategy including celebrity partnerships and content planning and execution for 28 AI social profile accounts in 3 weeks.
My team concepted and executed several launch posts in partnership with celebrity talent such as Roy Choi, Paris Hilton, Padma Lakshmi, Naomi Osaka and Charlie Demelio.
Following the launch, we concepted and created original assets on a weekly basis. We continued utilizing celebrity partnerships, partnered with social creators, produced and executed photo and video shoots in addition to creating assets with Meta’s AI image generating software.
