APPLE PODCAST

THE ASK: Bring Apple Podcast to TikTok.

Conceptualize Apple Podcast’s role on TikTok. Ideate original content series that are both unique to the platform and distinctively Apple. Establish a clear creative filter for both the narrative and look and feel on @ApplePodcast. Through all assets new and repurposed, our goal was to stay curious and go one level deeper.

APPLE MUSIC

THE ASK: Redefine Apple Music’s role on TikTok.

How does Apple Music show up on TikTok? Who are we speaking to? How do we bring value? What makes it uniquely Apple?

Working hand in hand with strategy, our creative team conceptualized platforms for Apple Music’s role on TikTok. We ideated various concepts that utilized Apple’s artists, host and creatives in a unique and thoughtful way. We established a clear creative filter for the look and feel, speaking always to and throughout the eyes of the musically obsessed.